MLM Party Plan Consultant Marketing and Consulting

"How does a Party Plan consultant make the most money? Selling product. But where does a typical Party Plan consultant spend most of her (or his) time? Follow up, bookkeeping, inventory management, and customer relationship management. So what should smart companies do? Figure out ways to keep their Party Plan consultants selling and recruiting by supporting them, as much as possible, with everything else."

– Sue Bradley
Adjunct Consultant
Sheffield Resource Network

"While in the past Party Plan companies were structured in the direct sales model with a single level commission compensation offered to the sales representative, today’s Party Plan companies are combining the MLM or Multi-Level Marketing compensation model with the time tested and proven Party Plan concept ... At a time in history when large numbers of highly professional and entrepreneurial persons are motivated to get out of the corporate arena and into their own businesses, the MLM Party Plan Industry is growing at an unprecedented rate."

– Michael L. Sheffield
President/CEO
Sheffield Resource Network

Party Plan Marketing and MLM Party Plan Business Models ...

It's the new hybrid marketing concept! Never before has their been an opportunity so right for the time and a market so ready to embrace the opportunity! (See also the MLM Party Plan Consultant articles in the library page.)

Today, the look and feel of direct sales companies is changing rapidly. The "one-on-one" sale is being replaced by "group sales" through Party Plan Marketing techniques combined with the aggressive business building structure of Multi-Level Marketing (the MLM Party Plan hybrid marketing model).

So, take note that what we're talking about is not your mother’s Party Plan business. What worked for Tupperware and other massive success stories years ago just doesn’t cut it in today’s “group selling” format. The times, people and business model have changed. Here are just a few observations about how the industry works now and some ways the Sheffield Party Plan Consultant Team can educate you to use this amazing marketing strategy to help your company’s launch, expansion or rejuvenation.

Today’s Party Plans offer women (and men) an easy way to turn their passion into a profitable business. They pay out more money, to more people, faster than ever before. They don’t require their consultants to stockpile or hold inventory. And lastly, they capitalize on available technology, which enables consultants to balance business building and retail product sales.

In an industry that either has to innovate or evaporate, the Party Plan has evolved to be a great blend of high touch and high tech marketing. Many of the clients we see at Sheffield Resource Network are using it to market products and services that range from the mild to the wild. And even more intriguing is that many new and established companies are now seeking ways to integrate a Party Plan component into their Network Marketing and Direct Sales compensation plan and overall marketing strategy.

Here are five great benefits of a Party Plan group selling model. Your consultants can:

Have a higher average sales per showing. Party Plan consultants average from $300-$500 in personal sales per month versus Multilevel marketers at $50-$75.
Reach more people in a shorter amount of time. Why present a product or service one-on-one when you can get better results with one-on-many?
Find it works well for church and civic groups, employee lunches, parent’s groups, a great number of clubs, schools, etc.
Have an advantage because the guests can help you sell by simply agreeing with you. There is power in consensus. And once the buying frenzy starts, people are quick to follow because they are caught up in it.
Find that converting the customers to active distributors is often easier because they tried and fell in love with your product or service in a really fun environment. And everyone likes to have a business that is fun.

So, where do you begin? Ask these tough questions when you are starting or expanding your Network Marketing Or Direct Sales company. (1) Do your products need to be demonstrated? (2) Do they need to be touched so that people can feel the quality? (3) Do you have more than one product or product line? (4) Is your product easily purchased in quantity for gift giving? If you answered “yes” to any of the previous questions then maybe you should consider a group selling component to your compensation model.

This new and improved group selling model is a great way to turn people and passion into profits, and can stand-alone or blend perfectly with Network Marketing and/or Direct Sales. So, if you’ve shied away from Party Plans because you thought they were outdated or one-dimensional, it’s time for you to get this party started. The Sheffield Resource Network Party Plan Consultant Team can give you expert guidance to incorporate the Party Plan selling model into your marketing plans. Contact Chris Sheffield for a FREE initial consultation – 480-968-6199.